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Music Affects Taste in Wine May 15, 2008

Posted by Andre Vellino in Collaborative filtering.
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An article in today’s Globe and Mail reports on a discovery by a Adrian North, a Professor in psychology at the University of Leicester who specializes in experimental aesthetics, that what music you listen to affects how you percieve the taste of your wine.

Which got me wondering whether a wine recommender system based on music preferences might not just be useful for recommending wine, but also for discovering facts about the human perceptual apparatus. Ditto, perhaps, for books and food or for DVDs and soft-drinks? Perhaps Pepsi should merge with Warner Brothers?

The Globe article reports that:

Over all, the music shifted the perception of the wine in the direction of the music’s mood by an average of 37.25 per cent. The average for white wine was 32.25 per cent and for red 42.25 per cent.

Here are some suggestions from Chilean winemaker Aurelio Montes on what music to listen to as you drink.

CABERNET SAUVIGNON: All Along the Watchtower by Jimi Hendrix; Honky-Tonk Woman by The Rolling Stones; Live and Let Die by Paul McCartney; Won’t Get Fooled Again by The Who.

CHARDONNAY: Atomic by Blondie; Rock DJ by Robbie Williams; What’s Love Got to do With It by Tina Turner; Spinning Around by Kylie Minogue.

SHIRAZ: Puccini’s Nessun Dorma as sung by Luciano Pavarotti; Orinoco Flow by Enya; Chariots of Fire by Vangelis; Canon by Johann Pachelbel.

MERLOT: Sitting On The Dock Of The Bay by Otis Redding; Easy by Lionel Ritchie; Over The Rainbow by Eva Cassidy; Heartbeats by Jose Gonzalez.

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